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Saturday, January 29, 2011
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Thursday, January 27, 2011
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Tuesday, January 25, 2011
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Monday, January 24, 2011
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Sunday, January 23, 2011
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Friday, January 21, 2011
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Twitter Is A Playground for Email Marketers
A recent post from the official Twitter Blog tells of how much the number of tweets has grown in the past years, minus spam. From 5,000 tweets daily in 2007, to a sudden leap to 300,000 the following year, and a huge 2.5 million messages in 2009. The bottom line today: an average of 600 tweets every second!
While there are no conclusive breakdown of figures to explain that immensity, one is left with a feeling that if the law of statistics and probably do not exclude Twitter, then this social media behemoth is indeed a rich goldmine just waiting to be tapped by savvy e-mail marketers. Continue reading here.
Common Blogging Mistakes to Avoid
Best Linkedin Practices For Your Business
LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies.
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Twitter Is A Playground for Email Marketers
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Mistakes That Can Sink Business in a Recession
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Wednesday, January 19, 2011
Load Speed Important For Google Rank
A recent on Google’s Official Webmaster Central Blog finally confirmed the rumors which have abounded across the SEO sector for months, that Google now factors a site’s load-speed when assessing its search ranking.
And while this announcement, which comes as no surprise to those with their finger on the Google pulse, has drawn a few favorable responses from blog commenters, the overwhelming majority of readers have expressed concerns and doubts about the soundness of Google’s approach. At the forefront of these were questions primarily regarding the exact magnitude of any negative ranking impact carried by slow page loading speeds. Alongside these came a large number of complaints about the fact that Google’s own Analytics script is a known load-time decelerator, and about the almost glacially slow rendering times of AdSense code. Read more here.
Mistakes That Can Sink Business in a Recession
Website Idiosyncrasies And Content Duplication Idiocies
One of the website content frustrations I frequently endure is the failure, on the part of others, to comprehend the value of accuracy and uniqueness. There is intransigence in that respect, particularly on the part of some designers of e-commerce and content management systems. It is indicative of 3 parts of ignorance, arrogance and stupidity, in almost equal measure…
Read more here.
Four Surefire Ways to Kill Your Brand
Sunday, January 16, 2011
Logic Path Marketing Blog
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Four Surefire Ways to Kill Your Brand Posted: 15 Jan 2011 12:43 PM PST There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn’t always want what’s being sold. That said there are certain behaviors and practices that are guaranteed to kill a brand, virtually without fail. There are always exceptions to the rule, but by and large you can at least count on these ‘do nots’ as fairly ironclad rules. What follows are four ways you can miss the point, and some advice for avoiding them. This may feel like a complete turnaround from previous articles. After all, we’ve discussed metrics and their usefulness in measuring success, haven’t we? Surely the larger an audience the better a brand is doing. The problem with this logic is that it confuses the goal with the measurement. Instead of focusing on satisfying customer demands for particular content or a certain product quality, the company focuses on making sure web traffic stays high. This kind of thinking disconnects you from the actual cause-and-effect of working on the product you’re pitching, and creates an artificial reality that will do your brand no good. As a rule of thumb for avoiding this behavior, consider the way you set goals. If you find the goal focusing on increasing audience numbers or some abstract figure instead of refining your core product, it’s time to re-evaluate. Misfire #2 – Going by Rote Part of maintaining a modern brand is providing regular content. Updating frequently enough to maintain viewer interest is vital for any service, and making sure the physical product is advertised for the public’s awareness is equally important if sales are the goal. That said, there is a problem inherent in a scheduled updating system that can sneak into the provider’s routine. Specifically we’re speaking of the tendency to update without purpose. You see it frequently on twitter or certain blogs, where the provider is strapped for ideas and just posts a bit of airy, fluffy filler because ‘it’s time to post.’ While this does meet the customer’s expectation, this can work against you, as it leaves a bit of the ‘what was the point?’ question in their minds. Instead, consider missing out a day if you genuinely don’t have content to provide. It happens, there are slow days for everyone. Missing the routine for a day will give you time to pull up some new content, and when the audience chimes in and sees there isn’t an update, they’ll be curious and more likely to check back the next time. Misfire #3 – Fadding Out The difference between a movement and a fad is that a fad sits on the surface of things, changing very little; whereas a movement alters the very basics of how the world functions. ‘Virtual Reality’ was a fad. People hyped it up, but there was no way the majority of people were going to shell out thousands for VR systems and their ten-pound headsets. Twitter is a movement, having developed a broad appeal and fundamentally changed the way people think about spreading information. We have spoken of the need for innovation and the ability to take risks in brand development, and these things are still true. However, how innovative is it to jump on board something someone else has created? Instead of following the trends, focus on what your brand needs and how it functions. If adding in an element makes sense, do so without hesitation. If you have to force it, forget it. Misfire #4 – Losing Focus At this point it’s virtually ancient history, but there is a lesson for modern brand development in the Video Game Crash of the 1980s. The short of it is that every single company worth mentioning decided video games were the future, and opened up a video game division. They launched these efforts without any serious dedication to the craft of game design, and some succeeded while others failed. The most bizarre entrant was Quaker Oats, the people that make oatmeal. The result was a complete disaster. What business would an oatmeal company have making games? On the surface, any business they desired. Perhaps it was always their secret passion, who knows? However, they lacked any serious experience in the venture, and you probably can’t find ten people out of a thousand who remember what game or games they put out. Focus on your message. This ties in with the idea of fads, but warrants its own point. If you have to stretch yourself or come up with a new department to accommodate a new idea, it’s time to sit down and decide just how essential this idea is to your core message. Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/ This article courtesy of SiteProNews.com Related articles by Zemanta
Tags:brand,brand identity,brand name,marketing campaigns,marketing strategies,online marketing,Social media,social networking Related posts |
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Saturday, January 15, 2011
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Logic Path Marketing Blog
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Resources Every Copywriter Must Have Posted: 14 Jan 2011 04:49 AM PST Copywriting is one of the most vital elements of effective online marketing. The art and science of copywriting includes strategically writing words that will promote a person, a product, business, opinion, or ideas with the ultimate intention of having the reader take some form of action. Whether you are looking into selling something over the internet or in building traffic by earning links from others, you will need to tell moving stories that will grab attention and will connect with people so that they will respond in the way that you want. There are many copywriting tutorials and great online copywriting course that you can find online. Some of these online copywriting courses and tutorials are packed with comprehensive lessons and tips in doing the job properly. Some even include in-depth copywriting training complete with references and recommendations from professionals. An online copywriting course that is available in the internet can be downloaded or be bought in a DVD format.
1. Print Ads Since most copywriters land in advertising jobs, rookie copywriters should spend some time learning about print advertising. When you understand what makes a print ad effective and sellable, you can then move into learning about other medium such as flyers, yellow pages ads and newsletters. Writing print ads can also be a good way to start creating samples for your own portfolio. 2. Brochures It is not enough that you sit down and try to write to brochure. You should learn the fundamentals in writing one – how the brochure fits into the buying process, if the brochure will stand alone or be tied in with other mediums and what the selling points will be. You have to know the different types of brochures and then start finding your niche among them. 3. Direct Mail Writing direct mails broadens your knowledge of writing brochures. Every direct mail package is different. Some may include a sales letter or a response card. Others could include a sales letter and a brochure. Being familiar with direct mails helps you be exposed to a different side of advertising that some advertising agencies specialize in exclusively. This can be a great tool to have if you find out that you enjoy writing direct mails. 4. Commercials Television commercials will help you learn how to write a matching audio and video output. Creating a 30-second TV commercial script can already be a very good exposure in the world of copywriting. Your script needs to have perfect timing. And while you incorporate audio and video, you will also learn about the use of fonts, graphics and will learn how to play with other effects in the commercial. You can also check out writing for radio commercials as well, while you’re at it. You can make use of both TV and radio commercials as additional materials in your portfolio. 5. Websites Being able to write copy for websites is a necessity for every copywriter. Even large companies that do not sell products online need a website, so having someone maintaining the company’s website is something every company should do. And this is where you being the copywriter comes in. To Know How Elmar Sandyck Has Created A Very Profitable Internet Business Using Techniques And Strategies Here Learned In The Best Copywriter’s Guild Visit : http://www.CopywritersTraining.com This article courtesy of SiteProNews.com Related articles by Zemanta
Tags:article marketing,article writing,brand identity,copywriting,internet marketing,Marketing and Advertising,marketing campaigns,website promotion Related posts
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