Use Social Media To Expand Your Business

Social media represents one of the largest shifts in modern business—and because of this your customers are changing. No longer satisfied with listening to brand marketing messages and doing what companies want them to do, customers now want their voices heard and they want companies to react and fulfill their needs—not the other way around. Read the article here.

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Usability and Search Engine Promotion

Is the tail wagging your dog? In the online business and online marketing world, Social Media is allowing the consumer to effect how business approaches marketing. By sharing opinions about their customer experience they are having an influence by speaking their mind and voting their preferences. Click here to read the rest.

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Above the Fold Sales Websites

As someone who has built his fair share of websites, I would like to share with you what I believe every good sales or online marketing website should have Above the Fold, meaning the space the potential buyer sees before they start scrolling down a page. Treat this space as a billboard and only include the most relevant info so customers can understand, at a glance, what your sales site is about. Read more here.

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Articles That Bring Customers

Great website writers have learned the secret to getting visibility and customers is writing educational information as well as incorporating keywords and backlinks into the article. What most marketers miss is the importance of making a great first impression. The best way to do that is to provide quality, convincing content, regardless if you are brand marketing products or services. However, If you leave SEO out of the equation, you will have totally missed the boat. Search Engines like Google, Yahoo and MSN are one of the most powerful sources for FREE traffic. Continue reading here.

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Different Pages Required for an Online Business

If you have an internet based business website are you aware that you should have two different types of pages for your site to have the best online marketing results? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages. Read about them here.

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Marketing Mistakes Made by Small Business Owners

If entrepreneurs and small business owners do not successfully market themselves, chances are, they won’t be in business for long. This article covers 6 of the most common mistakes entrepreneurs make when brand marketing their businesses. You can view the article here.

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Is This A Bad Time To Market?

Economic indicators are still predicting a recession. Consumer and business spending is down; unemployment is up. The holiday season is upon us, traditionally a slow time for many independent professionals. It’s natural to wonder whether perhaps this is a bad time to be marketing your business. Read the rest of the article here.

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