Friday, April 29, 2011
Time Management Strategies
From: http://ping.fm/vsHiF
Thursday, April 28, 2011
A Silver Lining for Small Business Owners
From: http://ping.fm/RmOPw
Small-business owners see silver lining
According to a recent survey conducted by Citibank, some small-business owners and managers are finding a silver lining in the current recession, seeing more high-quality candidates available for hire, rising employee retention rates and gains in market share.
As a business owner, how can you take advantage of these small-business opportunities and make them work for your business? Small-business expert Dan Goodgame recently moderated a robust roundtable of small-business owners, who offered some tips. Read them here.
Tuesday, April 26, 2011
Search Engine Optimization – Content is
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Re-Evaluate Your Market Niche
Due to the tough current economic times, there are businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest accessories, sometimes even one for each change of season. So, even though your market niche may have done well when the economy was good, you may have noticed a decrease in sales. What’s going on? Don’t assume that this is a product of the economic recession; instead, be proactive and try to determine what factors are affecting your sales. It could be the economy, but it could also be various other factors: A shifting demographic, sales strategies that don’t necessarily work in a downturn, or an ineffective advertising campaign.
Enhancing Your Social Media Presence
One of the biggest challenges facing online marketers is the wall that often gets set up between discussion and marketing. With social media platforms quickly becoming the most popular properties on the web, more and more people are expecting two-way conversation from their online resources.
Sadly, online advertising is struggling to keep up. While banner advertisements and PPC marketing is still in full swing, it is slowly losing effectiveness to a new kind of marketing: the direct, two-way social media message.
New Media Marketing is Now Affordable to
Both email marketing and mobile marketing have risen in popularity amongst business owners due to its effectiveness as a means of building customer loyalty and increasing revenue. Until very recently, the costs made them prohibitive to all but the largest corporate players, and as such the market (certainly for mobile marketing) remains largely untapped to this day. Direct marketing using these methods has undergone a revolution in recent years. It has finally come to the forefront as a successful and affordable way to market to targeted individuals.