The new behavioral ad icon will begin to appear on website ads soon. Whether or not it satisfies the concerns of online consumers and governmental regulators should matter a great deal to all webmasters.
The Interactive Advertising Bureau (IAB), acting with several other organizations, recently announced the release of an icon to appear in online ads and Web pages. The new icon – a blue square with a lowercase “i” in a circle – is intended to be placed within ads employing behavioral data and targeting (so-called behavioral ads), as well as on websites running behavioral ads. The icon will also have accompanying text that will read “Why did I get this ad”, Interest Based Ad”, and/or “Ad Choice”.
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See this Amp at http://amplify.com/u/bxdz8
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