Mobile marketing is the next big thing as far as the majority of contemporary marketing experts are concerned. Even unlike the Internet, nothing has been as powerful as the mobile phone, spreading far and wide across the globe into the hands of most of the world’s population.Even in impoverished, third world countries such as Kenya, as many as 1 in 3 adults own a mobile phone, and with over 950 million handsets sold last year worldwide, it’s no wonder mobile marketing is on the rise. Read the rest here.
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